Contents
1. Scope of This Policy
This Privacy Policy explains how Shepherd Foods, Inc. (“Shepherd Foods,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit shepherdfoods.com (the “Site”) or submit an inquiry through it. It applies to visitors and prospective or existing business clients interacting with the Site. It does not cover information exchanged separately through a signed manufacturing or packaging agreement, which may be subject to additional confidentiality terms.
2. Information We Collect
Information you provide directly
When you submit our contact or quote request form, we collect the information you enter, which may include your name, company name, email address, phone number, and the details of your inquiry (such as product type, volume, or project description).
Information collected automatically
When you browse the Site, certain information is collected automatically through analytics and advertising technologies, including:
- IP address and approximate location;
- Browser type, device type, and operating system;
- Pages viewed, time on page, referring URL, and general browsing behavior on the Site; and
- Interactions with our ads on other platforms (see Section 3).
3. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to understand how visitors use the Site and to measure the effectiveness of our advertising. Specifically, we use:
| Technology | Purpose |
|---|---|
| Google Analytics | Measures site traffic and visitor behavior to help us understand how the Site is used. |
| Google Ads (remarketing) | Shows relevant ads to prior visitors on other sites and measures ad performance. |
| Meta (Facebook/Instagram) Pixel | Measures ad performance and enables retargeting of visitors on Meta platforms. |
| LinkedIn Insight Tag | Measures ad performance and enables retargeting of visitors on LinkedIn, relevant to our B2B audience. |
These third-party tools may set their own cookies and collect data according to their own privacy policies. You can control cookies through your browser settings, and you can opt out of interest-based advertising through tools such as the Digital Advertising Alliance opt-out page or your Google, Meta, and LinkedIn ad preference settings directly.
4. How We Use Information
We use the information we collect to:
- Respond to your inquiry and evaluate your quote or product request;
- Communicate with you about our services;
- Understand how visitors use the Site so we can improve it;
- Measure and improve the performance of our advertising on Google, Meta, and LinkedIn; and
- Maintain the security and proper functioning of the Site.
5. How We Share Information
We do not sell or rent your personal information. We share information only in the following circumstances:
- Service providers — including our hosting provider, Google (Analytics and Ads), Meta, and LinkedIn — who process data on our behalf to operate the Site and deliver advertising, subject to their own privacy policies;
- Legal requirements — where required to comply with applicable law, regulation, or a valid legal process; and
- Business transfers — in connection with a merger, acquisition, or sale of assets, where information may be transferred as part of that transaction.
6. Data Retention
We retain contact form and inquiry information for as long as reasonably necessary to respond to your inquiry and maintain a record of prospective and past business relationships — generally up to 2 years for inquiries that do not result in a client relationship, and for the duration of the relationship plus a reasonable period thereafter for records tied to an active or completed engagement. Analytics and advertising data is retained according to the default retention settings of the respective platforms (Google, Meta, LinkedIn), which you can review in their own policies.
7. Your Choices & Rights
Depending on your location, you may have rights to access, correct, or request deletion of personal information we hold about you, and to opt out of certain data uses. To exercise these rights, contact us using the information in Section 12. We will respond within a reasonable time and may need to verify your identity before processing certain requests.
You can also limit data collection at any time by adjusting your browser’s cookie settings or using the ad platform opt-out tools referenced in Section 3.
8. Children’s Privacy
The Site is intended for business use and is not directed to children. We do not knowingly collect personal information from anyone under 13 years of age. If you believe a child has provided us with personal information, please contact us so we can remove it.
9. Data Security
We use reasonable administrative and technical safeguards to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
The Site may link to third-party sites, such as our LinkedIn page. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies separately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect when posted, indicated by the updated “Last Updated” date at the top of this page.
12. Contact Us
Questions or requests regarding this Privacy Policy can be directed to:
- Shepherd Foods, Inc.
- 752 North 2250 West, Unit F, Springville, Utah 84663
- Email: contact@shepherdfoods.com
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